« Toronto police have no information on supposedly stolen uniforms | Main | Young saplings a security threat, police say »


As if the fake lake needed any more controversy

From Star reporter Dana Flavelle

Will Harper be amused?

"G20: Go Jump in the Lake" is the slogan on a billboard that will appear Wednesday on one of Canada's busiest highways.

It will be visible to international journalists and world leaders arriving at the Summit via the Q.E.W., just east of Trafalgar Rd.

The billboard, which shows a businessman in full flight, is intended to poke fun at the $1.9 million that summit organizers spent creating a Muskoka-like 'fake lake' in the G20 media centre.

"It's meant to be tongue in cheek," says Geoffrey Bailey, a principal in the ad agency Ignyte, whose clients include the TD Bank.

The ad was created the ad for LifeExperiences.ca, a company that sells experiential gifts online, such as white water rafting, fly fishing or a spa day.

To get the conversation going, LifeExperiences will has also paid for a one-minute ad on CHUM-FM on the Roger, Darren and Marilyn radio show where the popular morning hosts will discuss the billboard's message, Bailey said.

Wonder if Harper will phone in?

Go jump in the lake


Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

G20 — Toronto 2010

  • Your survival guide to the G20/G8 meetings in Toronto and Huntsville June 25-27.

Tweeting the G8/G20

The G20 and You

  • Got a story about how the G20 affects you, or think there's an issue that should be covered? Send an email to G20: Toronto 2010, telling us who you are and what issue you'd like to see us report on.

G8/G20 Resources