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"Keepy uppy" world aid, Oxfam urges G8, G20 and football fanatics

With millions of people’s hearts and minds focused on South Africa for the upcoming World Cup, Oxfam has tapped into the soccer — er, football — craze.

The international development agency is urging leaders at G8 and G20 summits not to “drop the ball on aid” and is encouraging people around the world to take part in a global game of “keepy uppy.”

“Across the continent, from Algeria to Zambia, football brings a big ray of hope to people’s lives. We want to tap into all of that energy to say don’t drop the ball, don’t loose sight of the goal, which is to end poverty and make life better for the world’s poorest people,” said Charles Bambara, former player in the Burkina Faso premier league who now works with Oxfam in West Africa.

Football fans can upload videos of their own tricks here.


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