The price of ugly is going up with Beatrice's hat

For all you last-minute shoppers, there is only four days left to get your bid in on Princess Beatrice's royal wedding hat.

Beatrice The much mocked chapeau designed by Philip Treacy has been listed on eBay in order to make money for the Little Bee Initiative, a charitable organization set up by the princess to raise money for Children in Crisis and UNICEF.

As of 10:15 a.m. Wednesday, the highest bid is $28,900 (Canadian). British entrepreneur Duncan Bannatyne opened the bidding last week at $8,000. Since then, bidders have included Australian children's group The Wiggles, who offered $28,000, according to Bang Showbiz.

"We wear some pretty crazy costumes on stage, but this hat beats them all -- it could bring about an Australian republic all by itself," said Blue Wiggle Anthony Field.

"When we heard about the auction we knew we had to bid -- we're ambassadors for UNICEF and we think it's great that Princess Beatrice has chosen to support children in great need."

For her part, Beatrice is enjoying all the attention the hat has drawn. "I hope whoever wins the auction has as much fun with the hat as I have."

The hat has inspired a mountain of photo-shopped spoofs on Facebook.

The auction ends Sunday.


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